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Value Added (Sales) Tax

Value added tax (VAT) is chargeable on certain products and services supplied to clients within the European VAT Area (most of the European Union, with a few exceptions). Clients outside the EU are not charged VAT.

Our online store displays prices exclusive of VAT. The current rate of VAT in the United Kingdom applicable to teaching materials and digital books is 20%. VAT is also charged on delivery fees. There is no VAT charged on printed books.

If VAT is due (on shipments to locations within the European VAT Area) it will be added during the checkout process after the delivery location is confirmed.

For further information about VAT in EU, please refer to information provided by the European Commission.

Tax relief on purchases of printed See and Learn teaching materials

We are able to supply See and Learn kits free of VAT to families in the UK and other countries. We are also able to supply See and Learn kits free of VAT to charities in the United Kingdom for use with children with Down syndrome (or children with similar disabilities).

Specifically, we are permitted to supply See and Learn teaching materials free of VAT only if the following conditions are met:

  1. the item(s) are supplied for use with a child (or children) with Down syndrome or a condition resulting in similar disabilities likely to be assisted by the materials;
  2. the item(s) are being purchased specifically for use only with the disabled child or a group of disabled children and not for business or other purposes (such as by other non-disabled children); and
  3. the item(s) are supplied to the disabled child's family; or the item(s) are supplied to a charity within the UK to make available for a disabled child for their personal use

Please note that these requirements imply:

  • Parents (or family members) must purchase the items for delivery to their home address to qualify for tax exemption.
  • Schools in the UK (that are not charities) cannot purchase the items and claim exemption as a parent.
  • Schools and charities outside the UK cannot claim tax exemption.

For more detailed guidance about eligibility for tax relief, please refer to VAT Notice 701/7: VAT reliefs for disabled and older people.

UK withdrawal from the European Union: The UK left the European Union on 31 January 2020 and entered a transitional period ending on 31 December 2020. Export and tax regulations may change when the transition period ends. We will provide updates as and when changes are confirmed.

Tax relief on other products and services

Please note that the tax relief only applies to printed See and Learn teaching materials. We are unable to zero-rate the supply of See and Learn apps sold through app stores. Nor are other taxable items (for example, online courses, DVDs, PDF ebooks and checklists) eligible for tax relief.

Supplies outside the European Union

The tax relief for See and Learn materials does not affect supplies to clients outside the EU. Goods exported outside the EU are already zero-rated.

How to claim tax relief on See and Learn kits when ordering

To claim tax relief, place your order via our UK online store. When you checkout (if your basket includes eligible items), an option to request tax relief will be shown. Check the box to claim tax relief:

Then, continue to checkout and provide payment as usual.

Note: At first, VAT will not be deducted from your order. We will adjust your payment and deduct the VAT when you have completed the tax relief declaration.

After you checkout you will receive an email from us with a link to an online declaration form where you can confirm your eligibility for tax relief. When you have completed and submitted the form, we will amend your order and ship the items to you.

Further information

If you have any questions, please contact us at